Talk · September 23, 2026
AI Unleashed with Claude
A live session for Canadian travel advisors on the one habit that decides whether AI saves time: point it at the bottleneck, and build in the checks that let you trust what comes back.
Who it was for
Independent and agency travel advisors across Canada, on the Travelweek webinar series. Many had tried AI for emails and social posts. Few had used it on the work that eats their week.
The idea
A business only moves as fast as its slowest step. For most advisors that step is quoting: research, itinerary, proposal, follow-up. Speed up anything else and nothing changes. And if you have to re-check everything AI writes, checking becomes the new bottleneck.
Brief it. Build once. Bottle it.
Three moves to turn a three-hour quote into a fifteen-minute first draft, shown live on a real client request.
- 01
Brief it
Give Claude the whole job, your source files, and firm rules: cite every fact, write VERIFY instead of guessing, and ask three questions before starting.
- 02
Build once
Check the core facts once. The proposal, the client deck, the follow-up email and the post are reuse, with no new facts added.
- 03
Bottle it
One Project per destination, one Style built from your own emails, one brand kit. The next job doesn't start from zero.
The check worth keeping
“List every fact a client could hold me to. Quote the source sentence for each, or write NO SOURCE.”
Anything marked NO SOURCE gets verified or cut before it reaches a client. Everything else takes one click to confirm. AI drafts. You decide.
From the deck
Download all 16 slidesA living deck: updated as the tools and best practices change. Last updated September 23, 2026.
Want this session for your team?
I run it as a talk or as a hands-on workshop, set up with your team's own files and brand.